Estimate customer lifetime value from order value, purchases and lifespan.
ENTENEU LA RESPOSTA
Com es calcula això?
This calculator applies the displayed business formula directly to your inputs. It keeps full precision during the calculation and rounds only the displayed result.
Customer Lifetime Value formulaLTV = order value × annual purchases × lifespan
Un exemple pràctic
Using the default example values, the calculator substitutes 80 and 6 plus 4 into the formula. Change the values to model your own scenario.
Resultat calculat
Average order value
Purchases per year
Resultat calculat
$64.00
6
$1,536.00
$80.00
6
$1,920.00
$96.00
6
$2,304.00
Hipòtesis, interpretació i errors habituals
Hipòtesis de càlcul
The values entered for average order value and purchases per year are accurate for the scenario.
Els tipus i els imports recurrents es mantenen constants durant el període representat per la fórmula.
Les comissions, els impostos i les diferències temporals queden exclosos si no s’introdueixen explícitament.
Com interpretar el resultat
Treat the main number as a planning estimate, not a quote, approval or guarantee.
Compare at least a baseline, lower and higher assumption before deciding.
Use the result together with the related business calculators for a broader view.
Errors habituals que cal evitar
Entering a percentage as a decimal when the field expects a whole percent.
Comparing results that use different time periods or omit different fees.
Rounding inputs early or treating an estimated rate as guaranteed.