Customer Lifetime Value Calculator

Customer Lifetime Value Calculator

Estimate customer lifetime value from order value, purchases and lifespan.

ΚΑΤΑΝΟΗΣΤΕ ΤΗΝ ΑΠΑΝΤΗΣΗ

Πώς υπολογίζεται αυτό;

This calculator applies the displayed business formula directly to your inputs. It keeps full precision during the calculation and rounds only the displayed result.

Customer Lifetime Value formulaLTV = order value × annual purchases × lifespan

Ένα πρακτικό παράδειγμα

Using the default example values, the calculator substitutes 80 and 6 plus 4 into the formula. Change the values to model your own scenario.

Υπολογισμένο αποτέλεσμα

Average order valuePurchases per yearΥπολογισμένη απάντηση
$64.006$1,536.00
$80.006$1,920.00
$96.006$2,304.00

Παραδοχές, ερμηνεία και συνήθη λάθη

Παραδοχές υπολογισμού

  • The values entered for average order value and purchases per year are accurate for the scenario.
  • Rates and recurring amounts remain constant for the period represented by the formula.
  • Provider fees, taxes and timing differences are excluded unless they are explicit inputs.

Πώς να ερμηνεύσετε το αποτέλεσμα

  • Treat the main number as a planning estimate, not a quote, approval or guarantee.
  • Compare at least a baseline, lower and higher assumption before deciding.
  • Use the result together with the related business calculators for a broader view.

Συνήθη λάθη προς αποφυγή

  • Entering a percentage as a decimal when the field expects a whole percent.
  • Comparing results that use different time periods or omit different fees.
  • Rounding inputs early or treating an estimated rate as guaranteed.