Estimate customer lifetime value from order value, purchases and lifespan.
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This calculator applies the displayed business formula directly to your inputs. It keeps full precision during the calculation and rounds only the displayed result.
Customer Lifetime Value formulaLTV = order value × annual purchases × lifespan
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Using the default example values, the calculator substitutes 80 and 6 plus 4 into the formula. Change the values to model your own scenario.
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The values entered for average order value and purchases per year are accurate for the scenario.
Rates and recurring amounts remain constant for the period represented by the formula.
Provider fees, taxes and timing differences are excluded unless they are explicit inputs.