Calculate marketing and sales spend per new customer.
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This calculator applies the displayed business formula directly to your inputs. It keeps full precision during the calculation and rounds only the displayed result.
Customer Acquisition Cost formulaCAC = acquisition spend ÷ new customers
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Using the default example values, the calculator substitutes 50,000 and 400 into the formula. Change the values to model your own scenario.
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Acquisition spend
New customers
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$40,000.00
400
$100.00
$50,000.00
400
$125.00
$60,000.00
400
$150.00
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The values entered for acquisition spend and new customers are accurate for the scenario.
Rates and recurring amounts remain constant for the period represented by the formula.
Provider fees, taxes and timing differences are excluded unless they are explicit inputs.
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Treat the main number as a planning estimate, not a quote, approval or guarantee.
Compare at least a baseline, lower and higher assumption before deciding.
Use the result together with the related business calculators for a broader view.
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Entering a percentage as a decimal when the field expects a whole percent.
Comparing results that use different time periods or omit different fees.
Rounding inputs early or treating an estimated rate as guaranteed.